Chinese Member's Lawsuit Shakes SM's Policy
EXO's former member Kris Wu reignited the debate over “slave contracts” in the industry with his 2014 lawsuit against SM Entertainment. Following Kris, Luhan and Tao also left for similar reasons. All three cited the unfairness of their contracts with SM, which lasted for over 10 years. These lawsuits sparked a debate not only about EXO but also about the contract structure of the entire K-pop industry and led to changes in SM's contract policies.
Kai Throws All Plans into Disarray by Enlisting in the Military
In 2023, Kai's sudden call-up for mandatory military service left fans who had been eagerly awaiting EXO's long-awaited comeback deeply disappointed. SM had previously stated that his military service was still far off, but Kai received his draft notice within just a few days and began training as a public service officer. The group was forced to rework its promotional plans without him.
EXO's Stage Performances Are Being Prepared in Military Order
EXO's stage arrangements are so meticulously planned that many dance instructors describe the choreography as “military order on stage.” In particular, the camera angles, step coordinates, and costume changes for the performances of ‘Overdose’ and “Love Shot” are calculated down to the second. The group rehearses for an average of 8 hours a day for 10 days before each new stage.
Baekhyun's Vocal Range Has Become the Industry Standard
Baekhyun's 3-octave vocal range is used as a reference point in the K-pop scene. His consistency in live performances is referred to by vocal trainers as “ideal vocal discipline.” Frequency analysis of his voice is among the criteria used by SM to evaluate new trainees.
EXO's Fandom “EXO-L” Crashed SM Servers
EXO's official fan club, EXO-L, crashed SM Entertainment's servers on the day it was announced in 2014. Within the first few hours of its launch, over 2 million registration applications were received, earning it the title of the fastest-growing digital fandom in South Korea. Following this, SM was forced to upgrade its server infrastructure.
Lay Becomes a National Symbol in China
EXO's Chinese member Lay (Zhang Yixing) has become a cultural icon in China since 2016, both through his solo music career and his visibility in state-sponsored campaigns. With the government's policies encouraging cooperation with Chinese artists abroad, Lay even appeared in the Chinese Communist Party's youth promotion. During this process, he reduced his activity in EXO but did not completely sever ties with the group members.
EXO Selected for South Korea's Space Promotion Film
In 2016, EXO's song “Power” was used in South Korea's official campaign promoting space technology. This collaboration with the Korea Aerospace Research Institute elevated EXO beyond music to become a national promotional tool. The song's theme of “energy and unity” was deliberately aligned with the space-themed launch. This promotion once again proved EXO's cultural representation power.
Chen's Marriage Divides His Fandom
Chen's announcement that he would be getting married and becoming a father in 2020 deeply shook the EXO-L community. While some fans appreciated his honesty, others started a petition against SM Entertainment, demanding that Chen be removed from the group. This crisis went down in K-pop history as one of the clearest examples of how an idol's personal life can divide their fandom.
“Growl” Music Video Filmed in One Take
The dance video for EXO's legendary song “Growl” was filmed in one continuous take with a single camera. Behind-the-scenes footage revealed that the dancers rehearsed for days to ensure no mistakes were made during the shoot. This choreographic perfection is considered the pinnacle of the “single-take” concept in K-pop.
Suho Was Not Admitted to SM Academy as a Student, but as the First Winner
EXO's leader Suho was one of the first trainees to be directly admitted to training through a special talent search, rather than SM's traditional auditions. Discovered in 2006 at the age of 15, Suho became the “model student” of SM's training system and served as the face of the company for a long time.
EXO's “The War” Album Received 800,000 Pre-orders in One Day
The “The War” album, released in 2017, received over 807,000 pre-orders before its release. This figure was the highest pre-order count in K-pop history at the time and clearly demonstrated EXO's commercial power. The album's physical sales exceeded 1 million copies, earning it the title of “EXO's third million-seller.”
D.O. Quietly Turned Criticism of His Acting into Praise
EXO member D.O. (Do Kyung-soo) proved he could succeed in non-music projects and acting with productions like “It's Okay, That's Love” and “Swing Kids.” He achieved over 10 million box office success with the military film “Along with the Gods.” His acting performances have made him a sought-after name among non-SM producers.
Chanyeol's Instrumental Production Talent Goes Beyond SM
EXO member Chanyeol is known not only for his vocals but also for his ability to play many instruments, including guitar, piano, and drums. However, what sets him apart is that he is one of the few idols within SM Entertainment who is involved in production. Chanyeol's hands are directly behind tracks like “Heaven” and “Promise.” Additionally, he released his own songs, which he wrote and composed, as solo tracks through Naver's “Station” project, demonstrating that idols can be not just voices but also content creators.
EXO's sub-group CBX reaches the top of the Billboard charts in Japan
EXO-CBX, consisting of Chen, Baekhyun, and Xiumin, topped the Oricon charts in Japan with their 2017 album “Girls.” The subsequent tours in Japan demonstrated EXO's individual brand power. CBX brought a new breath of fresh air to the group with a more fun and commercial sound, different from the classic EXO style. This success proved the international validity of SM's sub-group strategy.
Xiumin, EXO's Longest Trainee
Xiumin underwent over four years of training at SM Entertainment before joining EXO. This is the longest trainee period among the group's members. During his trainee period, he received training in vocal and dance, as well as martial arts and acrobatics. This is why he is often featured in acrobatic scenes in songs like “Overdose” and “Love Me Right.”
“EXO Next Door” Web Series Sparked a Boom in K-Pop-Themed Content
Released in 2015, “EXO Next Door” follows the story of an EXO fan who starts living in the same building as the members. The series broke records in the web drama format, surpassing 20 million views on LINE TV within just two weeks. Following this success, other K-pop groups also turned to similar formats for their series projects, sparking an “idol series” craze.
Sehun’s Luxury Fashion Collaborations Go Beyond Dior
EXO’s youngest member, Sehun, has become the face of numerous luxury brands, including Dior Homme. However, seeing him solely as a campaign face would be an understatement. Sehun made history in the fashion world by becoming the first K-pop idol to walk the runway at a Louis Vuitton fashion show in 2019. He also holds the title of being the first SM artist to be invited to Paris Fashion Week as a VIP.
EXO's First Promotional Video Launched a New Era in the Industry
Released in 2011, the promotional video series, in which each EXO member had special powers, led to the first time a group was introduced with a “cinematic universe” concept in K-pop. Each promotional video was prepared with special effects reminiscent of Marvel films. This cinematic approach paved the way for EXO to be presented as “celestial beings” on stage and inspired other groups.
Baekhyun's Solo Career Surpassed EXO
Baekhyun's 2019 solo album “City Lights” sold 500,000 physical copies in its first week, making it the best-selling solo male artist album of the year. His follow-up album ‘Delight’ surpassed 1 million sales, earning him the title of “first solo artist to sell over 1 million albums” in Gaon history. This clearly demonstrated how powerful Baekhyun's individual star potential could be commercially, beyond the group power of EXO.
Chen's OST Successes Make a Separate Page in K-pop History
Chen has established his own brand beyond EXO, especially in the field of TV series soundtracks. The song “Everytime” from the TV series “Descendants of the Sun” remained at the top of the Gaon digital charts for weeks. His voice was so powerfully identified with the emotional scenes that Chen became a familiar name not only to EXO fans but also to TV series lovers.
Lay Continues Contract with SM and Remains Independent from EXO
EXO member Lay, who focused on his solo career in China, continued his official ties with SM Entertainment for a long time despite not actively participating in EXO activities. This unusual situation became a symbol emphasizing that the group had not disbanded. In official statements, the phrase “Lay continues to remain an EXO member” was frequently used, demonstrating how the group's loyalty was maintained for image purposes.
Sehun's Acting Career Was Built as a Second Direction
Sehun began to attract attention not only for his visuals but also for his acting skills, taking on leading roles in projects such as the Netflix series “Dokgo Rewind” and later “All That We Loved.” His presence on screen has received positive reviews for its simplicity and low-key performances, which differ from typical idol acting. SM has sought to advance Sehun's career in two directions: as a fashion icon and as an actor.
The Engine Sound in the Album “Don't Mess Up My Tempo” is Real
The engine sound heard in EXO’s “Don’t Mess Up My Tempo” album is not a digital effect; it is the actual sound of a real engine. At Chanyeol’s request during the recording process, a real engine was brought into the studio and recorded by sound engineers. Such details serve as a small yet striking example of EXO’s meticulous approach to album production.
EXO, the First Group to Create a Commercial Tradition with Winter Albums
Following the release of “Miracles in December” in 2013, EXO’s annual winter-themed albums have become a commercial tradition. These albums, which coincide with year-end events and gift-giving seasons, have rapidly increased EXO’s physical sales in the last quarter of the year. This strategy led other groups to adopt the “seasonal album” concept.
EXO Appointed as Special Envoys for the South Korean Presidency
In 2021, EXO member Baekhyun was appointed as a “Hallyu Ambassador” by the South Korean presidency. The group has previously represented their country at diplomatic events in China and international platforms such as EXPO 2020 in Dubai. EXO's cultural export power has been recognized not only in music but also in diplomacy.
“EXODUS” Album Cover Contains Hidden Map Message
The geometric pattern used on the cover of EXO's 2015 album “EXODUS” was deciphered by fans as a map system linked to the group's “EXO Planet” concept. This pattern reappeared in subsequent album concepts and music video scenes with minor variations. This type of “hidden universe structure” has become a powerful narrative technique that encourages EXO's fandom to actively produce theories.
The ‘Obsession’ Period Created a Dark Break in the Group's Image
The album “Obsession,” released in 2019, represented a distinct dark turn in EXO's visual and conceptual world. The cyber dystopia aesthetic used in the music videos was based on the conflict between the normal EXO members and their dark versions called “X-EXO.” This was considered one of the rare examples of the good/evil dichotomy within a K-pop group.
EXO Became the First SM Group to Perform at the Olympics
At the closing ceremony of the 2018 PyeongChang Winter Olympics, EXO performed live on the world stage representing South Korea. Kai's solo dance in traditional hanbok brought Korea's cultural heritage to the stage and sparked widespread buzz on social media. With this performance, the group transformed from a music group into a cultural ambassador.
There is a narrative consistency in EXO's music videos
Although EXO's music videos appear to be randomly put together, many clips, from “MAMA” to “Power,” follow a narrative thread involving time, dimensions, and special powers. Each member's special power is presented with the same symbols in both the music videos and promotional materials. This continuity has been elaborated on by loyal fans of the EXO universe over the years with fictional solutions.
Chanyeol Suffered an Allergic Reaction Due to His Movie Makeup
While filming “The Box,” Chanyeol developed a chemical reaction on his face due to the intense stage makeup applied. Some shooting days were canceled, and he had to undergo special dermatological care. Despite this, he did not abandon the film, and the production team praised his dedication as “the pinnacle of professionalism.”
D.O.'s First Stage Performance After Military Service Was a Play
After completing his military service, D.O. returned to the stage rather than the screen, appearing in a theater production. He took on the lead role in the military-themed musical “Return: The Promise of the Day,” marking his return to the performing arts. This choice highlighted D.O.'s serious acting vision, as he sought to move away from his K-pop idol image and build a genuine acting identity.
EXO Becomes the First SM Group to Enter the Billboard Social 50 Chart
In 2013, EXO entered the Billboard Social 50 chart, becoming SM’s most influential group in the digital realm up to that point. Calculated using metrics such as YouTube views, Twitter engagement, and fan art production, this list was a clear indication of EXO's rapid global spread. EXO was recognized as one of the first major K-pop waves of the social media era.
Conscious Symbols Used in “Lucky One” and “Monster” Music Videos
EXO's two music videos, “Lucky One” and “Monster,” released simultaneously, were narratively interconnected. In “Lucky One,” the members were trying to escape from a laboratory, while in “Monster,” they transformed into rebels fighting against the system. This visual continuity represented a story-driven structure rarely seen in K-pop videos. All the symbols used in the music videos (crucifixes, serums, eye iconography) were analyzed in detail by fans.
Kai's Stage Outfits Were Created by Global Designers
Kai's stage costumes for his solo and group performances were created not only by SM's stylist team, but also in collaboration with global haute couture brands. The silk suit specially prepared for the “Peaches” period was custom-made by Gucci designers. The outfit was even added to the Paris Fashion Archive after the performance. Kai contributed to the birth of the term “runway idol” in K-pop with his visual appearance.
The Multi-Layered Vocal Structure of the Song “Tempo” Became the SM Standard
EXO's “Tempo” track stands out for its multi-layered vocal harmonies recorded back-to-back. In this track, each member's voice is layered over a different rhythmic structure, creating an almost a cappella effect. This technical achievement was considered a turning point in SM's studio engineering and similar structures began to be experimented with in subsequent debut groups.
Xiumin Enhanced His Dance Endurance Through Sports Science Education
Xiumin was not only interested in art but also in science. During his university education, he studied sports science and applied this knowledge to his stage endurance. Despite intense dance choreography, he developed special techniques for controlling his heart rate and efficiently using his muscles, which were cited as examples by some dance trainers.
EXO's First Concert Series “EXO FROM. EXOPLANET” Sold Out in 66 Days
EXO's first solo concert series, “EXO FROM. EXOPLANET #1 – The Lost Planet,” sold out not only in South Korea but across all of Asia as soon as it was announced in 2014. Tickets for all shows in Seoul, Hong Kong, Taipei, Bangkok, and Tokyo sold out in 66 days. Ticket sales were so fast that SM's online system crashed temporarily, triggering a crisis that led to the restructuring of the system infrastructure to accommodate K-pop scale.
Baekhyun Becomes the First K-Pop Idol to Hold an E-Sports Sponsored Concert
Baekhyun collaborated with e-sports company KRAFTON (PUBG) in 2020 to host a digital mini-concert. This event was one of the first large-scale sponsorships targeting both the music and gaming worlds. The virtual stage used in the event was modeled after in-game maps and later integrated into PUBG as a game update.
Suho's Interest in Art History Reflected in Album Concept
EXO leader Suho has often expressed his deep connection to art history and visual culture in his solo album concepts and interviews. The visuals used in his album “Self-Portrait” were inspired by Van Gogh's self-portraits. In addition, the filters and color balance used in the promotional images were specially selected based on the techniques of famous impressionist painters.
Chen's University Final Rehearsal Clashed
Chen had to make a difficult decision when, as a university student, his final exam coincided with an EXO concert rehearsal. However, SM postponed the concert rehearsal for a few hours, considering the importance of Chen's academic career. This decision was reported in the media as a rare example of flexibility in balancing education and work by a major agency such as SM.
EXO's “Call Me Baby” MV was filmed in 3 different countries
The “Call Me Baby” music video was filmed on three different sets in Korea, China, and Thailand. The decision was made to provide aesthetic diversity and directly appeal to an international fan base. The Chinese version, in particular, was considered one of the most successful examples of localized K-pop content produced for the Chinese market at the time.
Lay's Stage Choreography Incorporates Traditional Chinese Arts
The choreography we see in Lay's solo concerts is based not only on modern dance but also on China's traditional “standing postures” (站桩 zhan zhuang) and “internal energy” (气功 qigong) teachings. By combining these techniques with modern light shows and bringing them to the stage, EXO's stage identity has become a multicultural mix. Lay's approach was even reported on Chinese state television.
The song “El Dorado” became EXO's most theorized song
“El Dorado” has become one of the songs that has inspired the most fan theories among EXO-Ls, not only for its musical structure but also for the symbols it contains. The lyrics and music video references the group's “lost EXO planet” mythology. Fans have taken this song as the starting point of the universe created by the group and have created various maps, timelines, and power pairings.
Chanyeol Joined Technical Engineering Duties at SM Studio
As active behind the scenes as he is on stage, Chanyeol participated in digital sound engineering training at SM's in-house studio department. He provided direct technical support during the mixing process for some EXO songs. One of the synthesizer effects used in the song “Lightsaber” came from his production desk. This showed that an idol can be active not only in a creative role but also in a technical role in content production.
EXO's First Global Press Conference Held in 4 Languages
EXO held its first major international press conference in Singapore in 2015, and the event was translated into four languages: Korean, English, Chinese, and Thai. By addressing both local journalists and global media outlets during the press conference, EXO became one of the pioneering groups to launch the “multilingual media interaction” era in K-pop.
Kai Breaks Vogue Korea Cover Record
Kai holds the title of the male idol with the most solo covers in Vogue Korea. As of 2020, he broke the magazine's historical record in the male idol category with four different cover shoots in just one year. Moreover, all of these covers were designed to highlight his identity as a fashion icon, not just a musician. He has begun to be promoted by the fashion world as “K-pop's runway ambassador.”
Baekhyun's Vocal Resonance Becomes the Subject of Acoustic Tests
In a special voice resonance test conducted at SM Studios, it was discovered that Baekhyun's vocal tone exhibits extraordinary clarity within the frequency range most sensitive to the human ear. This test demonstrated that his voice can be listened to for extended periods without causing ear fatigue. His vocals are frequently used as a “reference voice” in radio-friendly mixes.
The Symbolism in “Mama” is Based on Chinese Philosophy
EXO's debut song, “Mama,” not only referenced science fiction but also Chinese mythology and philosophy through the symbols in its music video. The depiction of light and dark forces, prepared with reference to the “yin-yang balance” in Taoism, was associated with the special powers of the members. This was positively received as a storyline that respected the local culture, especially when entering the Chinese market.
D.O. Received Medical Consultation for Vocal Technique
D.O. worked not only with vocal coaches but also with medical voice therapists to prevent potential damage to his vocal cords early in his career. He followed a doctor-supervised voice protection program, focusing on diaphragm use and resonance control. As a result, even during live performances at high volumes, voice cracking or loss of pitch is extremely rare.
EXO Members Are Arranged in Formation Based on Their Position Numbers
EXO’s dance performances are not only visually aesthetic but also based on mathematical symmetry. In every performance, the members' positions on stage are determined by an internal system called “formation numbering.” In this system, each member's distance from the center, height, dance ability, and angle of entry onto the stage are calculated. This technique is one of the secret building blocks that allows EXO to appear symmetrical and powerful to the audience on stage.
EXO's Fan Chant Structure Becomes the Subject of Academic Papers
EXO's “fan chant” system used in concerts was examined in detail in a cultural study conducted at Seoul National University. In particular, the complex chant structure in the songs “Wolf” and “Growl” was taken as an anthropological example of the collective memory and timing of K-pop fandoms. This study was one of the first examples to document the disciplined participation of EXO's fandom at an academic level.
EXO Breaks Record for Most Members Active at the Same Time
EXO became the K-pop group with the most active members on stage at the same time by promoting with 12 members simultaneously. This large lineup increased the intensity of stage choreography but also carried the risk of reducing individual visibility. However, SM Entertainment successfully balanced individual brilliance within the group by creating special focus moments for each member, fostering competition rather than rivalry.
Kai's First Solo Dance Rehearsal Released on YouTube with a Hidden Code
Kai's first dance rehearsal before his solo debut was released via a private YouTube link shared only with select fans by SM. The encrypted sharing of this video was part of a “boutique promotion” strategy focused on Kai's dance skills. When the video was finally unlocked, it broke viewing records and demonstrated the effectiveness of teaser marketing.
EXO's Album Covers Are Designed with Mathematical Codes
The geometric patterns seen on some of EXO's album covers are not only aesthetic; when written vertically, they match ASCII codes. These coded structures were deciphered by fans, particularly during the “EX'ACT” and “Don't Mess Up My Tempo” periods. These details, which combine visual art and mathematics, reveal that EXO is not just a music project, but one built on layers of information.
EXO Members Complete Military Service in Different Categories
EXO members completed their mandatory military service in different positions. D.O. and Xiumin served as active-duty soldiers, while Baekhyun and Kai worked as public service officers due to health reasons. This diversity was interpreted as a result of the members' physical conditions and the government's classification system. EXO's internal planning was also organized over several years, taking these military duties into consideration.
Chen's Vocal Training Began in a Church Choir
Chen’s impressive vocal control and powerful vibrato developed not only through his professional training but also from singing in a church choir at a young age. The influence of church music, particularly in terms of polyphonic singing and smooth transitions, is clearly evident in his solo ballad performances. This background has made him one of the rare artists in K-pop with a classical vocal discipline.
“Power” Song Included in Dubai Fountain Show
EXO’s 2017 song “Power” became the first K-pop song selected for the famous Dubai fountain show in front of the Burj Khalifa. As this show is a symbolic event watched by millions of tourists worldwide, the inclusion of “Power” was a huge honor for EXO's international representation. Even the fountain rhythms were resynchronized to match the tempo of the song.
Baekhyun is extremely sensitive to light
Baekhyun's eyes are much more sensitive to stage lights than average. As a result, he uses special protective eye drops before performances and wears lenses with light filters on stage. Despite this sensitivity, his ability to maintain eye contact with the audience during every performance is a standout aspect of his professionalism.
EXO's “Universe” Contains Coffee-Themed Layers of Meaning
‘Universe’ is one of EXO's most emotionally charged songs. The metaphor of “coffee” in the lyrics represents themes of loneliness, waiting, and inner search. However, the filters used in the music video were specially created to match the tones of coffee beans. This visual and verbal unity was designed to subconsciously enhance the emotional impact of the song.
EXO Breaks Record for Fastest Male Group to Reach 100 Million Views on YouTube
The “Monster” music video reached 100 million views on YouTube in just five months after its release, earning EXO the record for “fastest male group to reach 100 million views on YouTube.” This achievement was the result of global reach, fan dedication, and algorithmic influence.
Suho Becomes One of the First SM Trainees to Receive Leadership Training
Suho, the leader of EXO, received specialized training not only in the arts but also in leadership skills. SM Entertainment included him in communication, crisis management, and media guidance seminars to prepare him to be the face and representative of the group. Thanks to this strategy, Suho not only ensured harmony within the group, but also stood out as the balanced and diplomatic face of EXO at public events.
Real Gun Sound Used in EXO's “Love Shot” Performance
While the fire effects in the stage versions of the song “Love Shot” typically consist of digitally enhanced sound effects, a cinema-style sound effect resembling the sound of a real gun was used in a MAMA performance with special permission. This effect was professionally integrated into the stage by sound engineers to intensify the atmosphere and double the theatrical impact of the performance.
Kai Was Trained in Ballet and Modern Dance as a Child
Kai's dance talent is no accident; he began training in ballet and modern dance at a young age under his father's guidance. This training laid the foundation for his movement control, body posture, and stage elegance. His central role in EXO's choreography is not only a testament to his technical skill but also his aesthetic and rhythmic awareness.
The “Overdose” Music Video Was Constructed Based on a Mathematical Cycle
The “Overdose” music video has a unique structure not only in terms of choreography but also camera movements. The camera route in the video moves in a figure-eight pattern, representing an infinite loop. This cycle was designed to correspond with EXO's concept at the time, which was “addiction, repetition, and hopelessness.” The visual narrative is directly based on the idea of a mathematical cycle.
Xiumin Competed in Martial Arts Competitions Before Becoming a K-Pop Idol
One of EXO's most disciplined members, Xiumin participated in regional martial arts tournaments and won medals before becoming a trainee. With a background in taekwondo and kendo, Xiumin incorporated this knowledge into his stage performances. This is evident in his sharp and precise gestures during songs like “Transformer,” which stand out compared to the other members.
EXO Became the First Group to Launch Their Own VR Experience App
EXO launched their own VR experience app for mobile devices in 2018. With this app, users can enjoy a virtual concert experience with EXO members and feel like they are walking alongside them in the rehearsal room. This app was cited worldwide as one of the early examples of K-pop combining with technology.
Lay Managed All of EXO's Activities in China
EXO’s Chinese member Lay managed all his solo activities in China after 2016 through his own company, “Zhang Yixing Studio.” This model, jointly operated with SM, became one of the rare examples in K-pop history where an idol worked simultaneously with both their group company and their local agency. This independent model enabled faster decision-making for activities targeting the Chinese market.
EXO's “Promise” Song Was Written as a Silent Apology to Fans
“Promise” was written by the remaining members of EXO for their fans after Kris, Luhan, and Tao left the group. The lyrics were penned by Baekhyun, Chen, and Chanyeol and were interpreted as an emotional reflection of the silent fractures within the group. Although the song does not officially contain an apology or explanation, it was regarded by EXO-Ls as an emotional closing letter.
Chanyeol, One of the First Korean Idols to Be Considered for a Marvel Movie OST
Chanyeol attracted attention not only in the K-drama world but also in Western film music circles with the song “Stay With Me,” which he performed with Punch. Following this success, in 2020, it was claimed that he was being considered for a possible OST collaboration in a Marvel production. Although it has not been confirmed, this is one of the first examples of an idol being mentioned in the Hollywood film music industry.
EXO's 2017 Fan Meeting Attracted Tourists to South Korea
EXO's 2017 fan meeting in Seoul was not just an event but also sparked a major tourism movement toward South Korea. Thousands of people from China, Japan, Thailand, Malaysia, and the Philippines flocked to Seoul solely for this event. The Korea Tourism Organization announced that the event generated approximately $5 million in tourism revenue for the country in a single event.
D.O. Became a Specially Trained Food Service Officer in the Military
D.O. completed his military service in the kitchen unit of the South Korean army. However, unlike standard soldiers, he received special training and became a “military chef.” During this time, he planned special menus for the army and received praise from his superiors. His interest in cooking took on a professional dimension during his military service.
EXO's “Don't Fight the Feeling” Album Breaks Records After Two Years of Silence
Released in 2021, “Don't Fight the Feeling” marked the group's return after a two-year hiatus, with nearly all members reunited. Released without any television promotions, relying solely on a digital strategy, the album sold 1.2 million copies, proving that EXO is a group that can sell without promotion. This was one example of the direct impact of fan power on physical album sales.
Suho Played a Role in the Artistic Supervision of EXO's Album Concepts
EXO's leader Suho has evolved over time from being just a stage leader to becoming the guiding force behind the group's aesthetic vision. During the “Obsession” and “Don't Fight the Feeling” eras, he worked directly with the creative team on visual elements such as album concept shoots, logo designs, and photo tones. Suho's knowledge of art history contributed to the group's identity appearing more refined and consistent.
Baekhyun Inspired Sleep Therapy Apps with His Voice
Baekhyun's voice was used as a “soothing sound sample” in some sleep therapy apps in Korea. His vocal recordings were analyzed by sound engineers and found to have a “brain wave balancing effect” in applications developed especially for individuals who have difficulty falling asleep at night. This showed that his voice is not only effective on a musical level, but also on a physiological level.
Sehun's Posture Included in Korean Dance Education Curriculum
Sehun's upright posture, strong knee locks, and upper body control during dance have begun to be analyzed as example videos in contemporary dance departments at some universities. In particular, during a class focusing on spinal-pelvic balance in rhythmic movements, excerpts from EXO's “The Eve” performance were examined in detail. This is one of the rare examples of a K-pop idol being directly included in an academic curriculum.
EXO, SM Group with the Most First Place Wins on Music Shows
EXO has won over 100 first place wins on music programs in South Korea, becoming the “group with the most music show awards” in SM Entertainment history. Their consecutive weeks at the top of the charts with songs such as “Call Me Baby,” “Growl,” and “Love Shot” made them not just an idol group, but a defining moment of an era.
Kai Becomes Global Ambassador for Louboutin
Kai was selected as the global ambassador for the French luxury shoe brand Christian Louboutin in 2021. This collaboration not only featured campaign photos but also the unveiling of a limited-edition Louboutin sneaker model. With this role, Kai has become one of the leading figures representing EXO globally, not only in fashion but also in terms of global brand influence.
Chen Provided Volunteer Vocal Training to Local Children's Choirs During His Military Service
During his military service, Chen provided volunteer vocal training to children's choirs at local cultural centers. Although these training sessions were not part of his official duties, they were carried out with the approval of his commanders as a contribution to social service. This demonstrated that he viewed his military service not merely as a duty but as a means to contribute to society.
“The Eve” Performance Goes Viral with Camera Angles
EXO’s dance performance of the song “The Eve” went viral, particularly in fan-cam (fan camera) recordings. A camera recording focused on Baekhyun, showcasing the aesthetic power of the fluid transitions in the choreography, was shared as an example of a dance video not only in Korea but also among dance communities in America and Europe. This video redefined the role of individual fan cams in increasing popularity.
Xiumin is known as the person responsible for backstage discipline in EXO
Among the members of EXO, Xiumin is generally responsible for pre-performance warm-ups, backstage time management, and rehearsal schedules. He is described as a member who works like a stage manager. Especially during concerts in Japan, Xiumin is often the one who ensures that all members enter the backstage area on time. His discipline is also respected by the other members.
EXO Becomes SM's Group with Highest Opening Sales in Japan
EXO's Japanese debut album “Love Me Right romantic universe” topped the Oricon charts on the day of its release. This achievement represented SM's highest opening week sales in the Japanese market to date. Following this result, SM decided to invest more in producing exclusive content for EXO in Japan.
Baekhyun Practices a 20-Minute Meditation Routine Before Going on Stage
Baekhyun always does the same thing before going on stage: he closes his eyes backstage and practices 20 minutes of silent meditation based on breathing. He has stated that he developed this habit to balance his energy and achieve maximum concentration on stage. SM employees respect his routine and no one approaches him during this time, including during rehearsals.
Chanyeol Becomes the First EXO Member to Produce Songs for Artists Outside of SM
Chanyeol became the first EXO member to be granted permission to produce songs for artists outside of EXO. His collaborative projects with artists like Punch, Yesung, and Heize in 2019 opened the door for collaborations outside of SM. This situation signaled an important flexibility in SM's rigid business model, demonstrating that an idol can be active in both internal and external projects.
EXO's “Coming Over” Earns 2 Gold Plates in Japan After 3 Days of Promotion
The song “Coming Over” reached 150,000 physical sales in Japan in just 3 days of promotion. It was awarded 2 gold plates by the RIAJ (Recording Industry Association of Japan). The reason for the promotional campaign's rapid success was EXO's direct communication with their Japanese fans. After promoting the song, the group held events where they greeted fans one-on-one.
Kai Created His Own Dance Choreography for His Solo Album Promotion
The main choreography design for the dance videos prepared for Kai's first solo album, “KAI (开),” was entirely his own creation. Instead of working with external choreographers outside of SM, Kai built the entire structure from scratch, including stage layout and tempo transitions. Traditional Korean dance figures were carefully blended with modern pop elements in certain sections of the dance.
Sehun's On-Stage Hand Movements Were Deliberately Designed
It is no coincidence that Sehun's hand, wrist, and finger movements are more pronounced than those of other EXO members when he dances. SM's dance instructors emphasized his hand movements to make his body control softer yet more impressive. Especially during slow-tempo transitions, the visual impression created by Sehun's fingertips gave the choreography a unique identity.
Separate Tailors Assigned for EXO Members' Stage Outfits
SM assigned different tailors to each member for EXO's styling. Although they look harmonious in group performances, special patterns were prepared taking into account each member's body type, movement style, and personal preferences. Details such as the cut differences for Baekhyun's shoulder and waist proportions and Suho's pant leg measurements were determined through professional measurements.
The “Growl” MV was filmed with three different backup plans
Although the “Growl” music video appears to have been filmed in a single take, three different single-take alternatives were prepared behind the scenes. SM recorded each plan multiple times on the same day to account for any potential issues during the dance performance. The version released was selected as the take with the strongest timing and lighting synchronization among the rehearsals.
D.O. Recognized for Handwritten Notes to Fans
D.O. had made it a habit to leave handwritten notes instead of digital messages at fan events. These notes became so synonymous with his simple and decisive handwriting that some EXO-Ls began analyzing his handwriting to guess his emotional state. His notes have become rare pieces that are highly valued in the K-pop collection world.
EXO Named Official Cultural Ambassadors by the South Korean Ministry of Culture
EXO is not only recognized in the entertainment industry but also holds an official title in diplomacy and cultural representation. In 2018, the group was designated as a “Cultural Ambassador” by the South Korean Ministry of Culture, Sports, and Tourism, becoming one of the official faces tasked with promoting the Korean language, traditions, and music abroad. This title is not only a recognition of their achievements but also an institutional endorsement of their representational power.
Backing Vocals in “Tempo” Were Manually Layered
The vocal harmonies in “Tempo” were not just digitally mixed but manually layered. Chanyeol and Baekhyun recorded at least 20 separate vocal tracks in different octaves for the song's vocal structure. These vocals were then manually aligned by SM's vocal engineers with millisecond precision. The result was a vocal wall that felt “hand-woven” rather than digital.
Suho, the EXO member who started media training the earliest
Known for his leadership, Suho began training in media language, crisis response, diction, and interviews in his first year at SM Entertainment. He was the first member prepared by SM to be the face of the company in the media. For this reason, even when silence prevailed within the group, Suho was almost always the first to speak in front of the camera.
Lay Became the Public Face of China's Tax Reform Campaign
Lay took an active role in the Chinese government's tax reform and anti-unregistered income campaign. His supportive messages on Weibo and his appearance in the government's official informational posters made him not just an artist but one of the cultural figures supporting China's public policy. This also showed how members of EXO use their social positions differently in various countries.
EXO's “Lotto” Song Caused a Censorship Crisis
The song ‘Lotto’ was censored on South Korea's three major music programs on the grounds that it referred to games of chance. SM was forced to release an alternative version (“Louder”) after the censorship. However, the original version became more popular among fans and became the main track driving album sales. This censorship crisis created a sense of “forbidden energy” around the song.
Baekhyun Shares the Method He Developed to Overcome Stage Fright with Psychologists
Baekhyun overcame stage anxiety early in his career using breathing techniques and internal dialogue. His self-developed method of “making eye contact instead of focusing on the spotlights” was shared as an example during a university seminar on psychological resilience training. This personal strategy contributed to more open discussions about mental health in the K-pop industry.
D.O. Requests No Light in the Studio During Voice Recordings
D.O. requests that all natural and artificial light be turned off in the studio during song recordings to completely disconnect from the outside world. He works solely with the sound from his headphones and the microphone light during the recording process. He states that this method allows him to more easily achieve emotional intensity in his vocal recordings. Studio engineers make special adjustments for him when working in “singing in the dark” mode.
EXO's Concert Light Stick Synchronization Becomes an Engineering Project
The official light stick used in EXO concerts, “Eribong,” changes color in sync with the stage and is coded separately according to the choreography in each audience member's area via Bluetooth. The engineering for this system was developed by Samsung's engineering teams in collaboration with SM Entertainment and was later presented at a technology fair as an example of “mass LED behavior synchronization.”
Kai's Costume Nearly Caught Fire During “Monster” Performance
During the 2016 MAMA performance, Kai's costume came into contact with chemicals used for smoke effects, causing a brief fire hazard. Despite being on stage at the time, he remained calm and completed the dance without interruption. Backstage, it was noticed that the lower layers of the costume had burn marks. After this incident, SM began testing the costume fabrics separately from the effect materials.
Sehun's Instagram Account Changed Fashion Trends in K-Pop
The simple but aesthetic photos shared by Sehun caused the spread of the “quiet style” trend, especially among male idol fans. Minimalist tones, long coats, and loose-fitting pants were analyzed in fashion blogs as part of his style. Vogue Korea described Sehun's social media account as “K-pop's low-volume but powerful style voice.”
Xiumin Handled Stage Preparations on His Own During COVID-19
During the pandemic, when EXO's activities were restricted, Xiumin handled nearly all the stage warm-ups, dance rehearsals, and costume checks for an online concert on his own. While group members joined remotely, he practiced on the physical stage. SM staff once again praised his “quiet, dedicated worker” side during this process.
Chanyeol's Guitar Collection Is Known as the Largest in K-pop
Chanyeol's guitar collection stands out not only for his passion for music but also for his knowledge of models and history. He displays more than 40 electric, acoustic, and classical guitars in a special room. Some models are rare productions, making them highly valuable among music collectors. Part of the collection has been shown in detail in special broadcasts.
The Colors Used in the Music Video for “Miracles in December” Were Chosen to Manipulate Emotions
The pastel color palette used in EXO's “Miracles in December” music video was not merely an aesthetic choice but was applied to create a psychological effect. Specifically, the gray-blue tones were adjusted to draw the viewer into a mental state of “melancholy and longing.” This strategy stands as a successful example of how visuals can complement musical emotion.
D.O. Insists on Remembering the Meaning of Lyrics, Not Memorizing Them
D.O. prefers to keep the emotional meaning of lyrics in his mind rather than memorizing them word for word before going on stage. Thanks to this approach, his interpretations are more natural and heartfelt, especially in ballads. Even if he experiences technical glitches during a performance, his ability to create emotional intensity on stage sets him apart.
The Robots in EXO's “Power” Music Video Were Coded by Real Studio Engineers
Most of the robots and laser effects seen in the “Power” music video were not CGI, but real-time programmed stage robots. SM collaborated with an engineering firm for this video to design robotic movements that respond in sync with the choreography. This was one of the rare examples of engineering-level physical technology being used in K-pop music videos.
Chen Requests Special Favor from Technical Team to Maintain Room Temperature Before Ballad Recording
Chen's vocal cords are easily affected by high heat and low humidity. Therefore, it is essential to maintain the temperature and humidity within a specific range during studio recordings. Before his ballad recordings at SM Studios, the team sets the room temperature to 22 degrees and adjusts the humidity to 45%. This attention to detail demonstrates his professional dedication to vocal quality.
Kai Kept a Dream Diary During His Solo Album Work
Kai revealed that he kept a “dream diary” to develop choreography ideas and concepts for his solo album “Rover.” He wrote down the visual images and emotions he saw when he woke up and transformed them into stage atmospheres. These notes directly inspired the choreography, especially in the introspective, dystopian sections reminiscent of “Black Mirror.”
Sehun Has His Own Mental Command for Stage Concentration
Sehun silently repeats the word “Clear” in his mind just before going on stage. This command is a mental technique he developed to reduce distractions and focus all his energy on the choreography. He first used it during concerts at Tokyo Dome in Japan, and it has since become a habit on every stage.
Hand movements from the “Mama” era were developed with the help of a sign language consultant
The hand gestures in EXO's debut song “Mama” are not just choreography, but also contain symbolic sign language references. SM worked with sign language consultants at the time to match certain hand gestures with themes such as “connection, unity, and openness.” This added a mystical and universal dimension to EXO's performances, especially during their debut period.
EXO's Official Website Was the First in K-Pop to Feature Interactive Storytelling
EXO's official website, launched during their debut period, featured an interactive story based on the theme of “celestial powers.” Users who visited the site could select symbols representing each member's power, read character descriptions, and explore the fictional history of EXO Planet. This was not just a promotional tool, but an immersive content experience that allowed fans to actively participate in the group's universe.
Baekhyun's Vocal Support Quietly Appeared on Other SM Group Albums
Baekhyun provided vocal support (back vocals) for other SM artists' albums outside of EXO. However, most of these contributions were not officially listed. In particular, Baekhyun's voice can be heard in some chorus harmonies in Red Velvet and SHINee projects. This is one of the examples of SM's internal collective vocal support system behind the scenes.
Xiumin's Warm-Up Routine During Dance Rehearsals Became a Model for the Entire Group
Xiumin's detailed warm-up routine (muscle stretching, center of gravity alignment, knee control) during dance rehearsals was gradually adopted by other EXO members. Choreographers described his method as the “muscles first, then choreography” approach. Even some trainees outside the group have adopted this system.
Lay's Solo Album Covers in China Were Created by Local Calligraphy Masters
Lay's solo albums, such as “NAMANANA” and “LIT,” feature cover designs that utilize traditional Chinese ink painting (shuimo hua) techniques. The designs were created with the brush strokes of real ink masters, rather than modern graphics, and then digitized. This aesthetic approach contributed to Lay's image as an artist who reflects both contemporary and traditional culture.
“Obsession” Album Concept Photos Were Taken with Film Lighting, Not Magazine Aesthetics
The photos released during the “Obsession” period were shot using film studio lighting techniques, differing from the standard K-pop album aesthetic. The lighting tones used for each member were specially adjusted to contrast with their ‘X-EXO’ versions. The blue-gray lighting used on D.O.'s set, in particular, was applied with the guidance of a cinematographer to reflect the emotional void in the character.
Kai Labeled “Ambivert Model” by the Global Fashion Industry
World-renowned fashion magazines GQ and Esquire named Kai the “ambivert model” (a balance between introversion and extroversion) for his ability to strike a balance between his confident stage presence and his simple and shy demeanor in everyday life. This dual-sided personality trait has been described as one of the rare combinations that makes off-stage photos more impactful in the fashion world.